August 2010

Solutions Storytelling – Messaging to Mobilize Support for Children’s Issues
Doug Gould, President of Douglas Gould and Company, and Meg Bostrom, founder of Public Knowledge, presented the results of a comprehensive national study on child messaging. The study found that emphasizing solution based, not problem based, messages best helps mobilize your audience.

Doug and Meg’s presentation (click to download the PowerPoint and/or Audio) also showed participants how to:

• Effectively promote successes;
• Incorporate community involvement into your message; and
• Describe systemic changes in a way that doesn’t overwhelm your audience.

Please contact Jenn Novesky if you have any questions or comments.